I am simultaneously impressed and repulsed by the ad campaign for the “Squatty Potty,” a device that helps you, ahem, move more naturally (h/t Lynn).

How does one advertise a product aimed at bowel evacuation? It is difficult to go wrong with unicorns, but you don’t want to stray too far from your central message. The people behind the Squatty Potty decided to hearken back to the centuries-old urban legend about soft-serve ice cream actually being the poop of enchanted unicorns. (You might just want to stop reading here.) Continue reading →