How to Market a Toilet-Related Product

I am simultaneously impressed and repulsed by the ad campaign for the “Squatty Potty,” a device that helps you, ahem, move more naturally (h/t Lynn).

How does one advertise a product aimed at bowel evacuation? It is difficult to go wrong with unicorns, but you don’t want to stray too far from your central message. The people behind the Squatty Potty decided to hearken back to the centuries-old urban legend about soft-serve ice cream actually being the poop of enchanted unicorns. (You might just want to stop reading here.)

As anyone who has ever made an effort to get to the bottom of their bowel habits knows, however, the toilet is not the optimum environment for the act.

Squatting over a modern toilet is typically not an option, but this cheeky ad campaign offers hope, in the form of the Squatty Potty.

The unicorn sure seems relieved.

(Mmmmmm, that’s good pun.)

With the Squatty Potty, everyone can enjoy—okay, wait……nope, these last two GIFs go too far. I’m out.


Leave a Reply

Your email address will not be published. Required fields are marked *