A local TV spot has received a nomination for a state-level Emmy award. The National Academy of Television Arts & Sciences Lone Star Chapter announced its 2012 Lone Star Emmy Nominations, and “Maddie’s Day Out” is nominated in the “Commercial – Single Spot/Campaign” category.
The city’s Channel 6 produced the ad for Austin Animal Center, chronicling the adventures of a yellow lab named Maddie as she hits many of Austin’s iconic destinations while her human searches for her. As cute as it is, it has an important message about tagging and microchipping your pets. Dogs go missing all the time, unfortunately, and they’re not all as resourceful as Maddie. Of course, you should also make sure your backyard is secure so your dog can’t get out, and also make sure the tagging and microchipping are up to date.
The competition is rather diverse: “Celebration: ‘Outliving Your Ovaries’ Product Spot”from KDTN in Denton; “Dallas Mavericks Basketball Is Back – Time Lapse Mural;” and “Sea World San Antonio/Momentum ‘Howl-O-Scream.’” I think Maddie’s got this one.
I’ll just take this opportunity to post this AT&T commercial from a few years ago, which still makes me cry, dangit: