How Not to Improve a Political Party’s Public Image

The UK Independence Party (UKIP) seems to be having some PR problems. I’m not much up on British politics, but UKIP is, according to Wikipedia,

a Eurosceptic right-wing populist political party in the United Kingdom, founded in 1993. The party describes itself in its constitution as a “democratic, libertarian party” and, as of May 2013, has a membership of 27,000.

UKIP currently has 11 of the 73 UK seats in the European Parliament, three members in the House of Lords, one seat in the Northern Ireland Assembly and 147 local councillors. The UKIP performance in the 2013 local election was the best result for a party outside the big three in British politics since the Second World War, coming fourth in the number of council seats won and third in terms of projected nationwide votes. UKIP has not won a seat in the House of Commons to date.

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Stock photo found in a search for “trousers.”

The British media describes the party as “anti-EU.” The party seems to be having a problem with protests, including one in Scotland in which an angry mob shouting “racist, Nazi scum” led to police escorting the party’s leader to safety. What intrigues me are the views of its top contributor, “Greek shipping tycoon”* Demetri Marchessini. They are quite intriguing in their outspokenness:

Greek tycoon Demetri Marchessini, who believes not wearing a skirt is ‘hostile behaviour’, gave UKIP £10,000 this year – a fifth of all its cash donations.

***

He is the author of a book entitled Women In Trousers: A Rear View in which he photographed women from behind and then commented on their clothes. In it he claimed that the ratio Britain of women wearing trousers to skirts is 10 to 1. Continue reading

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