SXSW Diary, Final Entry

It’s over. The hipsters will return to their respective coasts, and the music scene will recede to its usual level of cultural dominance. Many Austin businesses have more money in their coffers, and many Austinites probably have raging hangovers right about now. Starting tomorrow, if you want to see ironic handlebar mustaches, you’re going to have to look harder.

This has been a great opportunity for me, not only in that I got to meet amazing people and learn quite a bit, but forcing myself to write about it every day has helped jump start my creativity again.

That said, I’m tired of writing about music. I will simply recap my last day of South by Southwest 2012 by telling you who I wanted to see buy didn’t, and who I saw.

We wanted to see Nada Surf at Waterloo Records, but didn’t quite make it. “High/Low” was a recurring soundtrack to my senior year of college in 1996-97, and I’ve never seen them live. It was a time in my life when lyrics like this seemed quite deep:

Take a look at what’s been done
The killing wound is the thousandth cut
A dead turtle on the beach puts my happiness out of reach

Everyone probably remembers “Popular,” but the entire album is solid. You should check it out.

I had hoped to see Shiny Toy Guns at Auditorium Shores, but again, fatigue and an overwhelming sense of just wanting to chill out kept us home. I had learned that all of their songs I know were sung by their previous lead singer, Sisely Treasure, who left the band last year. I bet it was still a great show, I just would not have been as familiar with the material. (I tried to find a good concert video of “When Did This Storm Begin,” but the sound was terrible on everything I could find on YouTube.

We did make it to the Cult at 8:00 at Auditorium Shores. As you may know, they were big in the late ’80s, particularly with their song “She Sells Sanctuary.” That song has always stood out to me as being one of the most iconic rock songs to almost completely lack any specific hooks (unless you count Ian Astbury wailing “Hey yeah heh heh-eh-eh” over and over again.)

I won’t belabor the point that I suck as a music writer, so I’ll just say it was a great show. As my imaginary Shakespearean friend might say: Off with our socks did they fucking rock.

I even took a cell phone video of “She Sells Sanctuary” that turned out pretty well (see attached).

I thus conclude this chronicle of SXSW 2012. See many of you next year.

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