I did not watch the Superbowl, as I don’t particularly care about the Giants, the Patriots, the NFL, or the game of football all that much. I also no longer find the commercials all that entertaining–the secret formula is out, and there is really no way to surprise us anymore.

Still, it is worth remembering the glory days, when Superbowl ads were unusual and edgy, and the idea of a “.com” company held endless promise. I think this was from the 2000 Superbowl:

At least E*Trade survived the crash, abeit with some problems.