I’m unclear on how someone who seems to have such a low opinion of living, breathing women (or “females,” as he might call them) came to found a successful company that sells yoga clothing to women. Lululemon’s CEO and founder has been in the news here and there for saying this or that inane (at best), sexist (at worst) drivel, but it doesn’t appear to be anything new. He wrote a blog post on the company’s blog dated March 30, 2009, that details the company’s origins through a, shall we say, creative interpretation of the last forty years of history—starting with “the pill” and culminating in a surge of breast cancer among “cigarette-smoking Power Women who were on the pill.” Here is his conclusion, and you can decide if it piques your interest enough to learn how the events of the 1970’s through the 1990’s shaped the company:

Ultimately, lululemon was formed because female education levels, breast cancer, yoga/athletics and the desire to dress feminine came together all at one time. lululemon saw the opportunity to make the best technologically advanced components for the Super Girl market.

I, uh, um…..ugh. Continue reading →