I cannot think of any way to view this except as an act of desperation. Here are two dudebros who apparently felt offended when a barista told them “happy holidays” instead of “merry Christmas.” Rather than ponder how this simple act of politeness might reflect a broader, more diverse world than they seem capable of imagining, they decided to sink some money into a white-boy rap video.
I don’t think it’s even worth pointing out that Christmas is not the only holiday in December, or that Jesus almost certainly was not born in December (assuming he ever existed at all in any form resembling the various accounts in the Bible), because this is not about historical accuracy. This is about a few Christian dudebros desperately trying to cling to whatever sort of cultural prominence (or even dominance) they think they deserve, presumably on account of being Christian white males in the U.S. of A.
Every year, it gets considerably more pathetic. As Robyn Pennacchia writes:
[T]hese dudes are awfully smug. “The Gospel is true even if you don’t believe it,” my ass. It’s your religion. It’s fine that it’s yourreligion, but it’s not my religion and I do not have to think it’s true. That’s not how religion works.
For the record, let me just say again–it is weird to get mad at people for being polite and friendly. That person at the coffee shop didn’t have to say anything to you. She was not required to say anything other than “Here is your coffee.” She could have said “Here’s your coffee, and your shirt is dumb.” Frankly, if you’re going to have that kind of a reaction to someone wishing you “Happy Holidays!” I hope no one is ever polite or friendly to you again. You don’t deserve it.
Can I just enjoy the holiday season, please? There is plenty of room for you and all your dudebro friends in this vibrant, diverse world in which we live. But you have to learn how to share, and how to play nice. You’re not doing that right now.