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The Killer Jargon of #SXSWi, Part 2: Bring the Gibberish

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See Part 1 here.

If South by Southwest Interactive (or SXSWi, for those in the know) is good for anything, it’s breaking news that makes no freaking sense whatsoever if you don’t already know the names of the companies and apps at issue.

I was thinking about sending gibberish tweets involving SXSW-style jargon using the #SXSWi hashtag, just for fun and because I’m kind of a snarky ass. My Twitter handle is @wellslawoffice, though, so it doesn’t look all that credible coming from me.

I heard Facebook crimped the OS for Orange Gazelle right as the Zebra Sponge purchase was undergoing Slideshow review. Muskox is gonna be *pissed*.

Via lemmetweetthatforyou.com

I could start a @BreakingInteractiveNews account, I suppose….

Most of my ideas are pretty mean, could possibly lead to at least some civil suits, and really just need to remain ideas in my twisted brain…… Not that I’ve ever let that stop me before.

Location-based apps seem to be all the rage right now. Hmmmmmm……. Continue reading →

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The Killer Jargon of #SXSWi, Part 1: WTH Are You Talking About?

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South by Southwest, or SXSW, as it is more commonly known these days (or #SXSW, as it more commonly appears in online references these days) is now underway, with the Interactive portion of the festival, or #SXSWi, having begun this past Thursday. I attended this part of the event as a full-fledged badge holder in 2012 and 2013, and I may do so again some day, but there is also some value in observing the festivities from afar.

One aspect of SXSWi that particularly jumps out at me is the near-total inscrutability of much of its news and gossip, especially with regard to the quest to be this year’s “it” app. Take this headline, posted to Facebook by my friend Jen: “Twitter cuts Meerkat off from its social graph just as SXSW gets started.”

Literally nothing in that headline, or the comments to Jen’s post, makes any sense at all without heaping amounts of context. I initially just assumed that Meerkat and Periscope are companies, or apps, or websites, or programming languages, or something else tech-y. It’s just funny how the tech world has normalized jargon so much. Continue reading →

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