Targeted online ads can be interesting. I guess Google and whoever else data mines all of this stuff knows that I’m a lawyer (although they might not know whether I’m practicing or not), so it makes sense that I might get ads for online legal research and such. I guess the pretty blonde is just a bonus:

Fine, it caught my attention, and if the message they want to convey is “Hot young lawyers do their research with us!!!” then message received. Legal research is not particularly sexy. As a friend of mine once noted, at no point on L.A. Law did we see Susan Dey doing document review or Shepardizing. Still, it’s gotta be done, and if someone might have a better way of doing it, they gotta get their message out there.

You know what’s even less sexy than legal research? CPAP machines. I have to use one for sleep apnea, and it never would’ve even occurred to me to try to sexify such a device.  I’m still scratching my head about this ad:

I’m pretty sure that image is Photoshopped. Also, it links to a page advertising the device I already use. I can assure you, there is nothing sexy about the machine I use. This ad has done nothing to convince me otherwise. Noble effort, though.