I don’t get Pinterest. I think I have made that pretty abudantly clear in recent months. I have a few “boards,” to which I will “pin” things from time to time (my board entitled “Food porn“) is far more popular than it probably deserves to be, considering the level of inattention give to it. I never, however, browse through other people’s pins the way I might scroll through my Facebook news feed or my Tumblr dashboard. It’s just not my thing.

Don’t get me wrong; I think Pinterest is a brilliant idea, and it has been wildly successful. It just doesn’t necessarily appeal to my particular sensibilities. Maybe it’s because I’m a dude, although I doubt it is as sociologically significant as that (for me, anyway.) Whether or not by design, Pinterest primarily appeals to women, possibly a first for the internet. Of course, this being the world in which we live, someone has to ask how to make a service like Pinterest more appealing to the sausage-bearing crowd. And because it is the internet, it eventually comes back to the question of how many X’s we can post. Perhaps not surprisingly, these two questions overlap.

To review the state of what I will artfully call Smut in Social Media:

• Facebook won’t allow anything over an “R” rating.
• Twitter might let you get away with a little “X” now and then.
• LinkedIn has no idea what you are talking about right now.
• Tumblr saw your three X’s and raised them to a level of perversity heretofore unimagined. Seriously, you are never more than 2-3 mouse clicks away from an animated GIF of activities that Porn Valley might not even know exist.

(Please note that I use the word “smut” in a purely descriptive sense.) Now, the openness of Tumblr meets the convenience of Pinterest in Snatchly, a website that lets you “snatch” adult photos and videos that you like. The part of me that loves puns just died a little bit, but let’s keep going. Via the New York Daily News:

Recently launched website Snatchly is modeled off the popular microblog, which lets users gather photos of their favorite things and share them all via a virtual collage.

But unlike Pinterest, where users pin recipes, ideas for DIY projects and adorable puppy pics, Snatchly users tack X-rated photos of their favorite porn stars and sexual fantasies.

“You can browse boards created by others to discover new models and porn stars,” Snatchly co-founder Neil Notts told the Daily News.

The way I see it, if we’re going to share what we like with the world, we should be as all-inclusive as possible. People love key lime pie and cute pictures of dogs, sure, but maybe they also love Jenna Haze or James Deen. What interests me is the co-founder’s stated inspiration:

Notts says he created Snatchly because he wanted a Pinterest-style site that men would enjoy.

“We wanted to make it more attractive to men and felt that masculine colors and categories such as cigars and cars wouldn’t be enough,” he said. “Guys ultimately need a safe haven for their favorite porn stars and scenes.”

He adds that the Pinterest model was attractive because “virtual bookmarking helps people easily organize, find and revisit adult content that is scattered across the web.”

So, they go straight to this to make a service appealing to guys? I’m not sure if anyone tried a “Pinterest for sports” or “Pinterest for sports cars” site first, or if they jumped straight into “Pornterest” sites (better name, but a less-popular site, apparently.) Of course, women like porn, too, even if some of the stuff produced today remains pretty darn misogynistic. Still, just like Pinterest doesn’t exclude guys per se, I hope Snatchly will be a welcoming place. I doubt it will rival Facebook for total number of users any time soon, but I guess you never know.