Yes, this really is a thing.

I was going to quote from the article, but it’s such a painful mishmash of British boob puns, I couldn’t do it. Lest you think this is a serious holiday, it’s just a way to sell bras by showcasing cleavage. I must be getting older, because I’m just not that inspired.

WordPress won’t let me embed their somewhat-obnoxious video. Just know that it features women in brand-name brassieres and lingering shots of dudes with varying degrees of surprise or embarrassment on display.

Here’s a GIF of Allison Brie from “Community.” You’re welcome.